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U by Kotex - Ban the Bland
For the Ban the Bland campaign, U by Kotex teamed up with fashion designer and stylist for Sex in the City, Patricia Field, to engage girls in a contest. Girls could design their own whimsical pad, tin, or inspiration board for a chance to win a trip to Fashion Week in New York and to inspire the new line of U by Kotex deigns. A custom design tool was built on the site, and once the finalists in the contest were announced, users voted on the design they felt should win.