Ford - Go Further - "Untitled"

In Spring 2012, Ford launched an unbranded spot on national TV. The objective: When people saw the newly designed Ford vehicles without knowing they were Ford, how would they respond?

The unbranded ad went viral, garnering 3.4 million clicks on YouTube. One week after the teaser spot, Ford revealed it was the brand behind the mystery ad. In conjunction with that reveal, we created a parallax site that delivered key points about Ford that viewers may not have known.