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C-MAX Live
To coincide with the C-MAX La Linea campaign, we created an interactive program that put real people into a dynamically-populated animation. Using dozens of out of home boards, we created frames of a La Linea animation with dotted-line shapes to show people how to pose in front of the board. When they took their picture with Instagram and hashtagged their upload, the images were pulled into an animation that updated in real time. Every time the new animated video played, new images of real people were pulled in--meaning the animation was always fresh, new, and user-populated.