Long road trips have a way of bringing out life's biggest conversations. In partnership with Pitchfork, we set up two female artists on a drive, with one instruction: talk.

In episode one, Zoë Kravitz and SZA discuss heartbreak in songwriting, the four "Black Girls in Music" stereotypes, and acts of radical kindness.

We cut a short video and captured a long-form audio podcast users could download and listen to on-the-go. Content lived across social media, as well as on an editorial hub page that compiled photos, quotes, gifs, the short video and the longer audio piece.

Long road trips have a way of bringing out life's biggest conversations. In partnership with Pitchfork, we set up two female artists on a drive, with one instruction: talk.

In episode two, Elle King and Betty Who discuss body image, pushing creative boundaries, and the vulnerability of songwriting collaborations.

We cut a short video and captured a long-form audio podcast users could download and listen to on-the-go. Content lived across social media, as well as on an editorial hub page that compiled photos, quotes, gifs, the short video and the longer audio piece.

Long road trips have a way of bringing out life's biggest conversations. In partnership with Pitchfork, we set up two female artists on a drive, with one instruction: talk.

In episode three, Bethany Cosentino of Best Coast and Alexis Krauss of Sleigh Bells talk about ambition, finding their voices, and the most important traits to cultivate for success. 

We cut a short video and captured a long-form audio podcast users could download and listen to on-the-go. Content lived across social media, as well as on an editorial hub page that compiled photos, quotes, gifs, the short video and the longer audio piece.

The challenge: Find a way to advertise to women for Valentine's Day in a way that's not condescending, cheesy or ooey-gooey. The solution: Empower a female professional stunt car driver to take a bunch of unsuspecting bachelors on a heart-pounding date they'll never see coming.

The video had 10MM views in the first 10 days.

Press:

Today (video clip)
Huffington Post
CNN
Maxim
Mashable
Time
Daily Mail
USA Today
Car and Driver
Yahoo!
MSN
Fox News

Creativity
Adweek
Adweek - Top 10 Branded Videos - #4

Ford partnered with Refinery29, a lifestyle site for modern women, to sponsor The Weekender--a program that brought vehicle integration to how-to articles about a variety of topics. From fitness, to baking, to DIY projects, to weekend road-trips, The Weekender celebrated all the ways Ford can enable a richer life.  

The partnership won a 2015 Digiday Award for Best Native Advertising. 

To coincide with the And Is Better TV campaign, the Ford social team was tasked with extending the experience into the social space. 

The And Is Better Tumblr aggregates creative and visually-interesting content built around the idea of "And." In addition to creating new content ourselves, we collaborated with artists and illustrators to bring new, relevant content to the Tumblr audience. 

In Spring 2012, Ford launched an unbranded spot on national TV. The objective: When people saw the newly designed Ford vehicles without knowing they were Ford, how would they respond? 

The unbranded ad went viral, garnering 3.4 million clicks on YouTube.

One week after the teaser spot, Ford revealed it was the brand behind the mystery ad. In conjunction with that reveal, we created a parallax site that delivered key points about Ford that viewers may not have known. 

For the Ban the Bland campaign, U by Kotex teamed up with fashion designer and stylist for Sex in the City, Patricia Field, to engage girls in a contest. Girls could design their own whimsical pad, tin, or inspiration board for a chance to win a trip to Fashion Week in New York and to inspire the new line of U by Kotex deigns. A custom design tool was built on the site, and once the finalists in the contest were announced, users voted on the design they felt should win. 

To coincide with the C-Max La Linea campaign, we created an interactive program that put real people into a dynamically-populated animation. Using dozens of out of home boards, we created frames of a La Linea animation with dotted-line shapes to show people how to pose in front of the board. When they took their picture with Instagram and hashtagged their upload, the images were pulled into an animation that updated in real time. Every time the new animated video played, new images of real people were pulled in--meaning the animation was always fresh, new, and user-populated.